Say you have decided to take the daring jump into using comedy in conjunction with an ad you are creating. You start to look around for research items that can help with the process.
And one big question that comes up often is that of trying to figure out where in the commercial should the laughs be placed?
We all seek value in our lives, a desire for meaning and connection. And humor can be a wonderful way to have a message that matters as well as makes a brand stand out.
If you hit on something deeply important to a target demographic you can get the best of two worlds, expressing something meaningful to them tied to the product while simultaneously evoking a smile from them. This kind of media content will stick in their noggins.
Humor can also be a way to gain trust, because when people laugh based on something said in the spot it can become a memorable moment, they will be more likely to remember.
This means that when creating something with laughs, the guffaws should come during a section that you desire the viewer to be able to recall later. This is why a very audience targeted premise overall is vital to have.
As of this writing, when one takes a look at many of the comedy advertising is going on, often has to do with an unlikely and odd spokesperson who is truly obsessed with the benefits of the product or service being offered.
This offbeat and funny character has as a central motivation to make sure everyone they ever come across knows of these incredible benefits. Failed attempts by a character to get a message across can be amusing.
The more absurd the character’s connection to the product is to while being seen in incongruous locations, the more potential for laughter there is.
But wait. What is the best moment to have laughter occur for the audience while watching the commercial? Often recommended is to have the height of comedy to occur in tandem with putting forth the entity being promoted.