Thanks to the METHOD HOW Report for giving us permission to use this report as a blog post.

Is it possible that you yourself can be the kind of audience member you are trying to reach?.

How well do you know yourself?

Are You Yourself the Demographic You are Reaching out for?
We have been doing a lot of market research to determine if we are on track in terms of who we think is our target demographic. But all research aside, during the exploration process last week, it occurred to me that in many ways I might be seeking to reach an audience that is quite close to some of the traits that are my own.

All the Things that Collectively are You

And this is not by any stretch of the imagination a new concept. The theory in the past was that if you were the kind of person who you were marketing to, then if you “knew yourself well,” you could know your audience well also.

Primary Key

And knowing your audience and what they want is of course a primary key to success. A starting place in the research process is info like age, gender, income level, geographic location, family structure, religion, ethnicity, occupation, and education level.

Getting More in Depth

There are a lot psychological components as well that could help to uncover things like what motivates your audience to buy?

A Negative or Positive Approach?

One take on marketing is to help audience members get rid of pain points. The other is the flip side which is providing them with something upbeat that they want.

Where Trends Come From

Between entrepreneurial ventures I frequently found employment in the market research sector. Doing things like looking for mentions, or testing people to better understand their motivations. It was fun to see the origin of trends.

Predicting the Future?

But probably the most interesting to me was the process of trying to predict a consumers’ purchasing habits. And the better you were at predictions the more success you would have. And I was always conscious of trying to look at what people wanted in the short and long term.

Social Platforms and Search Engines

Social and Search are genius. They knew from the start that their business was not finding you info on a topic or facilitating your communication with your friends. No, their business was and is really DATA. They bestow to us the gift of flowers; we are the bees, and they take our honey.

It’s the Way it is?!

Yes, I know. No revelations here. But in a way that is what makes it worse. We know what is going on, but we let it happen to us anyway. They have worn us down. And because that practice is so widely utilized, sometimes we think to ourselves “Hey, what are we supposed to do? Get away from technology by being hermits in the woods?”

Commonplace

It is a bit shocking, when you think about it, that data miners try to get as close to us as possible so they can get to know what we are thinking about. In some ways maybe knowing more about ourselves than we do because of denial and such.

It is All About the Ads

Listening to yourself can reveal that even when we think we are safe and private, are we really? Why? Because the more they know about you, the better they can predict what you will buy. This translates into major wins for those selling ads.

Irony?

Have you noticed how lately everyone in tech and big business is letting us know that they take our privacy very seriously? The irony is that they know we want more privacy because they got their information from invading our privacy!

Who Do You Trust?

And they continue to spy on you and me. But now they have a successful new campaign approach which is to be our protectors and keep us safe from big corporations. But can we trust them?!

What do you think?

I started this report with the question about can I, or you, reach an audience that has as its members those who are much like us in many ways?

Last Question…

One of my ventures that went well, was based on things I knew about myself that in turn made it clear to me what my audience wanted, but were not getting. So, I gave it to them and everyone was happy. But this was many years ago. Would such an approach work today? And even if so, how do you reach people who are like you? With social and search ads? To answer this question as well as many others, keep your eyes peeled for the next step of the currently work-in-progress METHOD HOW.